ABOUT US
Covering the people and business that shape our industry, W&E Today provides retailers and manufacturers with education and ideas that provoke innovation in the Western and English markets.
Home
Read
Subscribe
Advertise
The Source

ACROSS THE INDUSTRY 

07/06/2011

FITS INTRODUCES "SILK TOUCH" AND SEERSUCKER STRETCH SHOW SHIRTS

Portland, Ore. – Technology is behind the release of first of its kind tailored show shirts for the hunter/jumper rider from Fun In The Saddle (FITS). The line begins with silk like, wicking nylon yarns built into the Silk Touch, a super lightweight design. A companion seersucker style maintains a crisp, classic appearance. Both are blended with Lycra® - known for its 4 direction stretch characteristics - and integrate lightweight powermesh gussets under the arms for maximum ventilation.
“The shirts are remarkably light and soft,” claims FITS CEO, Sheryl Rudolph, who drew attention to the wrap collar and seersucker styles. FITS, best known for its technical mastery of fabrics and their incorporation into equestrian apparel, has priced the shirts at $136. Rudolph adds: “We have not seen any other shirts that are both this soft and stretch this much.” The shirts are fabricated for UV protection while remaining cool.
FITS promises that the shirts are exceptionally comfortable featuring seamless, chafe free stitching. The lightweight fabric offers minimum bulk under a show coat. Silk Touch’s traditional styling is available in blue/green or lavender, with white or blue in the seersucker pattern, each in sizes XS to XL and available at nearly 140 fine retailers in the US and Canada.
 (888) 360-FITS; fitsriding.com