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05/1/2011

aRIAT CONTINUES SUPPORT OF THE FASTEST GROWING EQUESTRIAN SPORT

Ariat International, leader in innovative Western & English footwear and accessories, is the title sponsor of the Ariat Kentucky Reining Cup. The event is being held at the Kentucky Horse Park in Lexington, Kentucky April 28-May 1, 2011 and will feature international Reining, the first-ever World Championship Freestyle competition and is the only scheduled Five Star Reining event in the western hemisphere for 2011.

In addition to providing major support as the title sponsor, Ariat has brought together two distinguished Reiners to compete on the Ariat team: Shawn Flarida, five-time NRHA Open Futurity champion and nine-time All-American Quarter Horse Congress defender as well as Lyle Lovett legendary singer/songwriter and well-known horse breeder and Reiner. The Ariat team will compete in the Five Star Reining competition, known as a CRI5* (Concours de Reining International), the sport’s highest level of competition, for prize money in the amount of $50,000.00.

“The sport of Reining has grown exponentially in very short timeframe. There are more international-level Reining competitions than ever before and the Ariat Kentucky Reining Cup is a fundamental event for the sport,” said Shawn Flarida, world-renowned Reiner and Western horseman. “I am thrilled to be competing at such a signature event as a part of the Ariat team.”

“Reining is the fastest growing equestrian sport in the country. The Ariat Kentucky Reining Cup has created a superb platform for bringing together top riders from around the world to compete at such a high level,” said Susan Alcala, vice president of sponsorship marketing for Ariat International. “We are proud to support such an amazing group of Reining athletes—both riders and horses.”

The Ariat Kentucky Reining Cup is held in conjunction with the Rolex Kentucky Three-Day Event, the premier English competition. Ariat is the official apparel and footwear sponsor for the Rolex Three-Day Event.

To learn more about the Ariat Kentucky Reining Cup, visit http://www.kentuckyreining.com/ and to learn more about the Rolex Kentucky Three-Day Event, visit http://www.rk3de.org.

To enter to win Ariat apparel and footwear before and during these two events visit http://www.ariatgreatgeargiveaway.com/.

About Ariat International, Inc.
Ariat International, Inc. is the leading manufacturer of innovative performance equestrian footwear, apparel and belts. Featuring a patented technology designed to deliver stability, durability and comfort, Ariat pioneered the application of advanced athletic shoe technology into English riding boots and authentic Western boots. Ariat products are sold in a network of retail outlets throughout the world. For more information about Ariat products or for the Ariat retailer nearest you, contact Ariat at 800.899.8141 or visit www.ariat.com.