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08/06/2010

ARIAT INTRODUCES NEW BOOTS, BELTS

Ariat introduced its Wildstock wide square toe boot in 2009 to enthusiastic consumer response. Now, the product team has added a new color way for the coming season, to be available in November/December. The Wildstock features a full-grain leather foot and shaft; a Goodyear leather welt and a Duratread outsole; an eight-row stitch pattern; and a 13-inch shaft. The new color way is Adobe Clay/ Red Light. The MSRP is $239.95. So the ladies aren’t left out, Ariat has a fun addition to their Fatbaby category: the Fatbaby Cowgirl featuring Mossy Oak camouflage. This is a performance riding boot with a full-grain leather foot, an 8-inch suede shaft and classic cowgirl styling. The Ariat exclusive ProCrepe Light outsole is 30 percent thinner than traditional crepe soles, and the boot has a Duratread heel. The MSRP is $94.95. The Ariat belt team has been hard at work on their new line, due in stores soon. The line delivers designer looks at an attractive price point. There are two styles, both rich and elegant, perfect stocking stuffers. The Mirabella has a 1.5-inch width and a wide burnt centerline. It is available in sizes 28 to 38 (even) in burgundy and black. The MSRP is $49.95. The Grand Prix features an English beveled edge and a 1.25-inch width. It is available in sizes 28 to 38 (even) in black, English tan, burgundy and chocolate. The MSRP is $34.95. (800) 899-8141; ariat.com