ACROSS THE INDUSTRY 

06/25/2010

JUSTIN BRANDS CELEBRATES GRAND OPENING OF RUSSELL’S FAMOUS TEXAS BOOTS

Justin Brands recently helped unveil a new western retail location in Dover, Fla. The third-generation Western apparel and footwear dealer, Russell’s Famous Texas Boots, offers customers a special shopping experience
with great variety.

The 2,400-square-foot store is the newest of three locations established by Russell’s. Owner Scott Meister has another Famous Texas Boots location in Odessa, Fla., in addition to the original Russell’s Western Wear located in Tampa, Fla. After experiencing success with the Odessa store, Meister felt opening another Famous Texas Boots was the obvious next step. 

“We have seen great success with this concept, and plan to open two more Famous Texas Boots locations in the next year,” he said.

The new location holds boots from the Justin Brands stable of brands, including Justin Boot Company, Tony Lama Company, Justin Original Workboots and Nocona Boot Company. 

"Russell’s Famous Texas boots is as dedicated to meeting each of our consumer's needs and exceeding their expectations as we are," said Randy Watson, president and CEO of Justin Brands, Inc. "With the unique shopping experience this retailer offers, they can truly provide consumers with the complete footwear solution."

For more information on Russell’s Famous Texas Boots visit russellswesternwear.com. (800) 545-8707; justinbrands.com