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Troxel LLC, the worldwide leader in ASTM/SEI-certified equestrian helmets, is delighted to announced June 25 their support and participation in the first National Helmet Awareness Day, to be held on July 10. 

As part of their participation in this nationwide campaign to provide information to equestrians on the benefits of wearing a helmet, Troxel is extending a minimum 15 percent off discount on helmets to riders via participating retailers nationwide on this day.

"National Helmet Awareness Day is a significant event that Troxel is proud to support," said Shay Timms, CEO of Troxel. “Equestrian athletes are moving to overcome a natural and understandable resistance to protective helmets, and National Helmet Awareness Day is a significant step forward in helmet acceptance.”

The riders4helmets campaign, operated by helmet advocate Jeri Bryant and supported by SUCCEED, has organized the National Helmet Awareness Day endorsed by the United States Equestrian Federation.

An official event to celebrate National Helmet Awareness Day will be held at the Kentucky Horse Park in Lexington, Ky., that will be a fun-filled educational event, featuring experts in safety and leading equestrians. “You don’t physically have to attend the event at the Kentucky Horse Park to participate in Helmet Awareness Day,” said Jeri Bryant, co-founder of the riders4helmets campaign. “You can participate just by wearing a helmet on July 10, no matter whether you are trail riding, showing or competing.”

“Since Troxel developed the first ASTM/SEI-certified helmet in 1992, I have spoken to many riders who have chosen to wear helmets, reducing potential head injuries by up to 80 percent,” said Timms. “I have also experienced heart-wrenching moments of severe injury and death, with head injury accounting for 60 percent of equestrian deaths. Not all, but most deaths and injuries can be prevented by wearing a helmet.”

The rider4helmets campaign has received the official endorsement of USEF, USEA, USDF, ARIA, EAF, CHA, PRO, EMSA and many leading equestrians such as Robert Dover, Lendon Gray, Ilse Schwarz, Allison Springer and more.

For more information please visit
(800) 288-4280;