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ACROSS THE INDUSTRY 

06/21/2010

ARIAT EXPANDS FATBABY LINE

Meet the Rodeobaby Bramble and the Showbaby Wings, Ariat’s newest additions to the popular Fatbaby family for spring 2010. The boots have similar profiles, but very different detailing, color schemes, toe shapes and outsoles; so, something for everyone.

The Rodeobaby Bramble is a performance riding boot with a full-grain leather foot and a suede shaft; deco stitching on the vamp; a studded bug and wrinkle; the Ariat Evolution outsole; and a performance 1.5-inch back-cut heel design with a Duratread heel tap. Available colors are rust/gray violet and brown/electric pink. The MSRP is $129.95.

 Showbaby Wings is a Performance riding boot with a full-grain leather foot, wing cutout detail and stitching on the shaft, and the Ariat-exclusive ProCrepe Light outsole (30 percent thinner than the Ariat traditional crepe outsole) with the Duratread heel. Available colors are black and sable/tan. The MSRP is $129.95.
(800) 899-8141; ariat.com