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ACROSS THE INDUSTRY 

05/14/2010

JUSTIN ORIGINAL WORKBOOTS LAUNCHES J-MAX PRODUCT COLLECTION

Justin Original Workboots, a leading work boot manufacturer, announced May 13 the launch of a new collection of boots that takes performance to the max.

J-Max is a collection of work boot styles incorporating industry-leading technology the Justin Original Workboots brand is known for along with high-tech, best-in-class footwear features for the working man who relies on boots for performance and comfort no matter the day’s job.

Created as an extension of the iconic Justin Boot Company, JOW leverages more than 130 years of boot-making experience to launch a collection that includes the best of what makes a good work boot worthy: performance, function, comfort and stability. J-Max is set to hit retail shelves in June and is priced between $140 and $160 (manufacturer’s suggested retail price).

“Since the initial launch of JOW in 1997, we have been very successful with our program of domestically made work boots. We are always looking for ways to enhance the product offering for the consumer, and the J-Max Collection does just that,” said Brandon Barker, brand manager, Justin Original Workboots. “By taking all of the industry-leading features of the original Double Comfort system and adding newer, updated technology, J-Max is designed to lead the market with unparalleled performance, comfort and durability.”

Handcrafted in the U.S., J-Max boots are available in both steel and non-steel toe, lace-up and pull-on styles with two leather options: rugged tan gaucho and rugged chocolate gaucho. To answer to the working man’s demand for comfort in every step, J-Max styles feature the new J-Max Double Comfort system with Maximized technology features including the J-Flex Flexible Comfort System, Justin Jel low-impact, lightweight, flexible cushion inserts, a padded collar and tongue and Dri-Lex lining in the vamp to keep feet comfortably dry. J-Max styles are designed to last with quality, long-lasting materials and four-row stitch patterns for extra durability. To help ensure safety on dangerous jobsites, sole attributes include ladder grips and Elastomer pads providing increased abrasion resistance and slip-resistance.

Domestic manufacturing is an important focus for the J-Max collection as all products are 100 percent American-made. On a quest to take this dedication to the next level, the brand partnered with Camp Patriot, a nonprofit corporation hosting outdoor adventures for disabled American veterans. A portion of the proceeds from every J-Max boot sold in 2010 will go back to support the organization.

In addition to donating funds to the cause through boot sales, JOW is partnering with Camp Patriot to offer consumers an all-expense paid, three-day dove hunt with former professional football greats Bubby Brister and Bill Romanowski. The sweepstakes begins on May 14 and ends on July 23. The dove hunt will be held on the weekend of Sept. 11. 
(800) 545-8707; justinboots.com