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ACROSS THE INDUSTRY 

04/23/2010

PRESENTING SPONSOR ANNOUNCEMENT: HRTV REACHES AGREEMENT WITH HCP AND WILL PROVIDE WORLDWIDE BROADBAND ACCESS

Horse Capital Productions and HRTV, a 24-hour broadcast television and broadband network dedicated to horseracing and horse sports, have reached an agreement for the network to serve as a presenting sponsor of the 2010 International Equestrian Festival, scheduled for Lexington, Ky., this fall.

As a presenting sponsor HRTV, which is viewed in 19 million households and worldwide via its broadband platform, will have a major presence at the IEF. The network will be accorded special access to industry stars involved in the extravaganza.

The IEF will be held in the state-of-the-art convention center in downtown Lexington from Sept. 25 – Oct. 10 and is designed to complement the World Equestrian Games’ eight world championships in reining, dressage, show jumping, eventing, endurance, driving, vaulting and para-equestrian. Administered by the Fédération Equestre Internationale, the Games are held every four years, with 2010 marking the first time for the United States to host the competitions. More than 600,000 spectators from more than 50 countries are expected in Lexington for these events.

The multi-million dollar International Equestrian Festival will include a 16-day equestrian conference, live demonstration arena, and an international shopping expo for 300 retail stores. It is also the pick-up and drop-off location for famous Kentucky horse farm tours.

HRTV's exclusive involvement in the IEF is indicative of the network's move to incorporate all riding disciplines and horse breeds into its programming schedule. In addition to the most comprehensive schedule of Thoroughbred racing action, the addition of top-flight equestrian programming further solidifies HRTV as the No. 1 network destination for horse fans.

"HRTV is delighted to unveil equestrian programming on the network, and the sponsorship involvement with a high-caliber event like the International Equestrian Festival is a tremendous opportunity to further solidify HRTV's commitment to the equestrian community," said Jim Bates, HRTV's executive vice president and general manager.

Horse Capital Productions is equally excited about the partnership.

"We're honored to be working with HRTV," said Kimberly E. Brown, Horse Capital Productions' co-founder and managing partner. "To help kick-off HRTV's equestrian programming initiative is a great opportunity for us. Viewers from all over the country will be able to experience the excitement of the International Equestrian Festival."

For additional information about HRTV, visit hrtv.com.