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The horse-loving spirit of Elvis will ride again this summer when Elvis Presley Enterprises Inc. and Breyer Animal Creations, a division of Reeves International Inc., join forces to launch Breyer’s Elvis Presley Collection of the horses of Graceland at the model horse maker’s annual festival, BreyerFest, to be held July 23-25 at the Kentucky Horse Park, Lexington, Ky.

The Breyer Elvis Presley Collection is a tribute to Elvis and Priscilla Presley’s favorite horses, past and present, and the collection will be launched at BreyerFest this year to commemorate the 75th anniversary of the birth of the King of Rock ‘n’ Roll.

“As always, we’re launching the Breyer Elvis Presley Collection with a collectible Traditional Series portrait model of Elvis’ registered American Quarter Horse Rising Sun, a gorgeous palomino named in honor of one of his favorite songs,” said Stephanie Macejko, vice president of marketing and product development at Breyer.

Priscilla Presley will join in the celebration on July 23-24 to share her love of horses and support of equine welfare. Three of the horses currently living at Graceland, Max, adopted after being rescued, and Bandit and Tucker, were rescued through her efforts.  Priscilla will sign models of Rising Sun at BreyerFest.

“Elvis enjoyed horses and loved having them at Graceland,” said Priscilla Presley. “I’m happy to share this part of his legacy with the equestrian world in this anniversary year and to add my voice to those who support equine welfare.”

BreyerFest will also launch the opening of the Elvis Presley Graceland Stables Exhibit at the International Museum of the Horse at the Kentucky Horse Park.  The exhibit, borrowed from the vaults at Graceland, will include Elvis’ saddles and bridles, video footage of the family riding, and other historic archival materials on loan from the stables at Graceland.  The exhibit will open BreyerFest weekend and will be on display throughout the Alltech FEI World Equestrian Games, to be held Sept. 25-Oct. 10, 2010.

Breyer’s 21st annual BreyerFest has a complementary theme as Lights, Camera, BreyerFest! will celebrate everything we love about horses and Hollywood. The BreyerFest Celebration Horse this year is William and Elizabeth Shatner’s All Glory, presented at BreyerFest by Elizabeth Shatner. The three-day festival and horse fair brings together thousands of people of all ages to celebrate the iconic toy brand’s bestselling model horses with the real horse heroes that inspired them. This casual, family-friendly festival blends model horse hobby activities with three days of all-breed equine entertainment and features a large trade show, free crafts and activities, free pony rides, an exotic petting zoo, free seminars, dog agility, model horse shows, model horse workshops, a hobby information booth, autograph sessions and plenty of time to meet the equine stars of the exhibitions. Three-day tickets and single day tickets are available and every ticket includes a Breyer model and entrance to all Kentucky Horse Park activities.

Tickets are on sale now. Visit or call FestCharge at 973-633-5090.

TO RESERVE TICKETS:  Benefits vary depending on ticket purchased. Pre-registration encouraged.

Three Day Tickets: Adults: $85 Children: $55. Tickets include William and Elizabeth Shatner’s All Glory, a limited edition, collectible Traditional Series Breyer model available only at BreyerFest (while supplies last) and much more. Ticket good for all three days.

Single Day Tickets:  Adults: $20; Children: $10. Tickets includes one of two limited-edition collectible Breyer Stablemate model horses entitled Emmy and Oscar, packaged in a tiny totes available only at BreyerFest (while supplies last).