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ACROSS THE INDUSTRY 

04/09/2010

TROXEL INTRODUCES NEW DESIGN FOR NO. 1 TRAIL HELMET 

Troxel LLC, the worldwide leader in ASTM/SEI-certified equestrian helmets, is proud to introduce a new fashionable graphic to the Dakota, the most highly ventilated and durable trail riding helmet available today.

The new Traildust graphic updates Troxel’s popular trail riding helmet with a stylish, vintage design on a sandstone-colored shell.

“We are excited to evolve our popular Dakota helmet and offer the best in fashion and function for the western and trail rider,” said Troxel’s vice president of marketing, Dustin Touchton.

The original Dakota helmet was the first certified helmet for the trail and Western rider. Since its launch, the popular Dakota has been noted for its superior performance, functionality and uniquely Western touches such as small silver conchos and leather accents.

Available in sizes small, medium and large, the Dakota is designed specifically for the demands of a trail rider. The Dakota is equipped with seven mesh-covered vents, a removable/washable headliner and an extended Soft-Tip visor.

The Dakota Traildust is available now from select retailers at an MSRP of $82.95. The Dakota is also available in an array of trail colors including: sandstone, grizzly brown, and black. The Dakota is part of Troxel's line of Western helmets, including the Sierra ($119.95), Cheyenne ($149.95) and all-new Cheyenne Rowdy ($169.95).


(800) 288-4280; troxelhelmets.com