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ACROSS THE INDUSTRY
NUTRENA BRAND TO SPONSOR 2010 INTERNATIONAL EQUESTRIAN FESTIVAL
Cargill announced March 23 its Nutrena brand as sponsor of the 2010 International Equestrian Festival presented by HRTV, to be held Sept. 25 Oct. 10 in the Lexington, Ky., state-of-the-art convention and expo center during the Alltech FEI World Equestrian Games. Through this relationship, which officially began last month, the Nutrena brand will feature a lineup of unique and fun-filled educational events to be showcased in the festival’s Polytrack Park a synthetic-surface indoor horse arena. In total, the Nutrena brand will host 10 different demonstrations during the 16 days with a particular focus on its Team Nutrena. The Nutrena brand promotional space will be in the international marketplace adjacent to Polytrack Park.
"The International Equestrian Festival is the ideal partner for the Nutrena brand," says Jackie Rieck, Nutrena marketing manager for Cargill. “We have consumers in all equine disciplines, and this event gives us the opportunity to interact with all our consumer categories. The festival also gives consumers an opportunity to see the Nutrena brand brought to life and meet representatives of Team Nutrena, the professional equine athletes who represent the brand.”
In addition to sponsoring the International Equestrian Festival this year, the Nutrena brand is also the Official Feed Sponsor of the United States Dressage Federation for 2010.