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ACROSS THE INDUSTRY 

02/26/2010

EASYCARE TEAMS WITH 3POINT5.COM FOR ONLINE RETAIL STAFF TRAINING

EasyCare, maker of natural hoof care products, recently launched online training through 3point5.com, delivering free, interactive retail training and deep discounts to scores of retail employees.

As a result, salespeople selling EasyCare products now can take advantage of brand, technology and product training 24 hours a day, seven days a week, wherever they have access to a computer and the Internet.

Salespeople earn discounts on the products they sell by passing “Edu-Games” on what they’ve learned. The interactive, entertaining training will be updated regularly to present new products and technologies as they become available.

"The new online training will deliver an easily-monitored message with a goal of increasing the quality of conversations on the sales floor," said Garrett Ford of EasyCare.

“We needed a way to quickly, consistently educate our sales force,” Ford said. “3point5.com has a really impressive track record at engaging salespeople online and their service allows retail managers to effortlessly handle employee purchases, too.”

Retail salespeople who sell EasyCare products access the training for free, and retail managers can easily vet and monitor employee purchases and keep track of which employees are taking advantage of the online training.

3point5.com, a subsidiary of SwarmBuilder Inc., builds online retail training for the outdoor, snow sports, hunting/fishing, footwear, bike and golf industries. The EasyCare training marks the company’s first major foray into equestrian products.

“While we haven’t worked with major companies in the equestrian market, it was clear to us that EasyCare had something in common with many of our other top brands.” said SwarmBuilder CEO Duncan Robins. “This company is an innovator that’s ahead of the curve in its industry.”
(520) 297-1900; easycareinc.com