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ACROSS THE INDUSTRY 

11/20/09

BREYER TO SPONSOR ALLTECH WEG

The world’s finest model horse brand and the world’s most prestigious equestrian competition are joining together, as Breyer Animal Creation and the World Games 2010 Foundation announced Nov. 12 Breyer’s sponsorship of the Alltech FEI World Equestrian Games. The Games will be held Sept. 25-Oct. 10 in Lexington, Ky., and will feature the world championships in eight equestrian sports.

As part of the partnership, Breyer has commissioned sculptor Kathleen Moody to create a sculpture to symbolize the spirit of the horses competing in eight different disciplines. Known as “Esprit,” the sculpture will be available in several media to commemorate the Games.

Breyer will also create a number of Traditional Series portrait models of key competitors from various disciplines, play sets for children incorporating the WEG disciplines and other commemorative products.

In addition, Breyer will create an interactive play area for children, incorporating equine-themed activities using Breyer’s realistic model horses and pint-sized jumps for children.

“Breyer is proud to support the Alltech FEI World Equestrian Games, where the world’s finest riders and equine athletes will become heroes to the next generation of budding young riders,” said Stephanie Macejko, vice president of marketing at Breyer. “We are looking forward to what will certainly be the highest caliber of competition in all eight disciplines, a first on U.S. soil.”


“Breyer model horses are iconic in the equine industry, and we are proud to have Breyer as part of the 2010 Games family,” said Terry Johnson, vice president of sales for the World Games 2010 Foundation. “Breyer’s creation of the official model horse sculptures will provide spectators and fans with a beautiful memento of the 2010 Games. Their sponsorship also adds to the family-friendly atmosphere at the Games with the addition of the Breyer interactive play area.”

(973) 633-5090; breyerhorses.com