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ACROSS THE INDUSTRY 

10/02/09

NEW WESTERN JEAN COMPANY CREATED BY VETERAN INDUSTRY MANAGEMENT TO ALIGN WITH CONSUMER TASTES AND NEEDS

With a name like Iron Horse, you’d expect a company to work hard, outperform the competition and stand the test of time. Meet the solution to the denim dilemma – a full line of men’s and women’s jeans, knits and belt accessories conceived with both the retailer and consumer’s needs in mind.

Mark Wentura, former GM of a known Western jean maker, has formed the Iron Horse Jean Company to fill an obvious gap and will be ready to launch in January 2010, giving retailers the needed edge and inside advantage to help jumpstart the national recovery.

For the time being, take a look at what’s new. Iron Horse has geared up to deliver the hottest fabrications in jeans, knitwear and belt accessories, reflecting what today’s consumer wants and needs. Fabrics, designs and details are based on years of experience working with the demanding mainstream market and Western sector.

Wentura, president of The Iron Horse Jean Company, brings not only his expertise but also a fresh management team made up of seasoned professionals, a dynamic sales force and proven designers. With a sharp focus on the U.S. markets need for Western fashion alternatives, he will also be developing retail opportunities outside the Western segment.

“We’ll be ready for deliveries starting the first of next year,” said Wentura. “Our company will meet consumer demands and fashion needs. Service is our major priority; we’ll fill and ship complete all orders in a timely manner.” In addition, we are excited about being the first jean manufacturer ever to offer and promote a one-year warranty on workmanship on every pair of jeans we sell. Should any seam, button or zipper fail, we’ll repair or replace the jean, no questions asked. Bank on that.” 

The Iron Horse team members know that retailers are tired of carrying mass-merchandised labels with short margins that have flooded a saturated market. They know how frustrating it is to compete with department store brands advertised at price points most specialty stores could never afford to match. They know that it’s time for a new alternative – an exclusive jeans brand that offers everything designer jeans do at affordable pricing with superior features.

“You’ll love our vintage finishes, 12 and 13 ounce fabrics, and customized details,” said Wentura. “Plus, our overseas team is in place to guarantee quality production, inspect every pair of jeans, and maintain open channels of communication at the core where the product is made. Gone are the days of wondering when your order will be delivered and if it will meet your expectations. Grow your business with partners you can rely on. ”

(858) 798-1382; ironhorsejeans.com