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ACROSS THE INDUSTRY 

10/02/09

EQUILITE’S FAMOUS SORE NO MORE PRODUCTS FEATURES NEW PACKAGING, SAME GREAT FORMULA

Customers who have come to rely on Equilite’s Sore No More  Liniment, Gelotion, Massage Shampoo and The Sauce will soon see their favorite new product in a different light. The Sore No More consumer size products are now featuring new packaging, but the same great formula.

 “The original packaging for Sore No More Liniment, Gelotion, Massage Shampoo and The Sauce has always been presented in an HDPE recyclable container. The new containers will now be made from PET recyclable material while providing a sturdier package,” said Simone Pophal, Arenus business manager.

“The Sore No More products will be packaged in an appealing amber-colored container that is easy to spot on the shelf,” stated Stacey Small, the products creator. “We may have an exciting new look but we still have the same tried-and-true formula.”

Sore No More, which has twice been voted Product of the Year by the Horse Journal, is an all-natural arnica herbal horse liniment. It features a blend of witch hazel, arnica and other herbs developed to reduce muscle fatigue, bruising, swelling and arthritis. Riders of all disciplines have come to rely on Sore No-More liniment, as well as the other Sore No More family of products.

Along with Sore No More’s new look, Equilite is also releasing a new Sore No More Sports Salve. “The Sports Salve takes the effective Sore No More Liniment and combines it with some wonderful emollient herbs to create a multi-purpose soothing cooling cream that has unlimited applications,” Small said. “This product is sure to be a big winner in the marketplace.”

800-942-5483; equilite.com