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Organizers of the Women's Horse Industry Association Conference have announced that Joyce Jackson, renowned animal physiotherapist and instructor, will speak at the annual conference being held Nov. 3-4 in Louisville, Ky.

In 1988, Jackson founded Animal Therapy Systems, a business with this intent: "Where traditional knowledge and new innovative techniques come together to provide optimum health and wellness for all living creatures." Joyce's love for horses started as a young child. She owned her first horse at age twelve and went on to become a National Finals Rodeo Qualifier (top 15 barrel racers in the world) in the Women's Professional Rodeo Association. Joyce was also a former Calgary Stampede and Sierra Circuit Racing Champion, as well as a Dodge National Circuit Finalist. She was introduced to the therapeutic aspects of equine health care by a veterinarian and by caring for her own horses and keeping them competitively sound for the demands of the pro rodeo circuit. Her background in the professional competition arena and as an NFR qualifier provides a solid ground for her knowledge of horses as well as expertise in being able to provide top-quality care in order to maintain such a high rate of success. She truly believes in the "whole horse" approach, and feels that in order for animals to heal properly, they need to be healthy from the inside out. Joyce is also a believer in a preventive maintenance program for all horses.

"We are very pleased to have someone with Jackson's credentials and experience speak at the conference. The knowledge and hands-on experience will be of great benefit to our attendees," states Catherine Masters, executive director of the association.

The theme of the Women's Horse Industry Conference is “Marketing and Making Your Horse Business Succeed." "This conference is all about learning the tricks of the trade in marketing as well as learning new techniques to keep horses healthy. There will be much business taking place at the event and attendees are advised to bring plenty of business cards and information on their companies," states Catherine Masters, executive director.

The event will be held at the Crown Plaza Hotel on Phillips Lane in Louisville, Ky. For a complete list of speakers and other hotels, please visit and click on 2009 Conference. Early registration is good until Sept. 15. Limited exhibit space is still available. For additional information or to sign up to attend, call (615) 730-7833. The event is open to members and non-members.

The Women's Horse Industry has more than 500 members in all areas of the horse industry, from miniatures to mules and everything in between. 'If you can't find what you need from our members, it probably doesn't exist," states WHIA vice president Debby Lening.

(615) 730-7833;