ACROSS THE INDUSTRY
HORSEWARE IRELAND WELCOMES ANNE FORDYCE TO USA TEAM
Horseware Ireland announced Aug. 21 the addition of Anne Fordyce to their USA marketing team. Previously of Circle Y Saddles Inc., where she acted as marketing manager for their Circle Y, Tucker and High Horse brand saddles, Fordyce brings knowledge of the horse industry as a whole, and the Western market specifically, to the Horseware Ireland brands.
With previous experience in equine magazine production and a lifelong participation in equestrian activities as a professional, Fordyce brings the marketing process to many aspects of the horse industry.
“From an understanding of the demands of deadlines, to the importance of strategy, we feel Anne brings her strong marketing skills to the needs of our Horseware Ireland brands,” said Lisa LeRay, commercial manager-North America of Horseware Ireland. “We have been interested in expanding our Western horse owner market and Anne further brings an understanding of this to our efforts.”
“I am so pleased to have joined the Horseware Ireland team and look forward to the exciting ideas and projects in the works,” said Fordyce. ”I value greatly my experience of the last 12 years with Circle Y and Tucker Saddles, and thank them for the growth that made this opportunity a possibility.”
Fordyce will be located in the Kinston, N.C., area, where Horseware Ireland USA is headquartered.
(800) 887-6688; horseware.com/usa