ACROSS THE INDUSTRY
IT’S AN AUSSIE INVASION, FUN AND FASHIONABLE
The Jillaroo Australia brand was developed because mother of three Tammy Raine noticed while watching her daughter at a horse training camp that most girls were wearing surf brands; yet their passion was horses, not waves. After more research she soon realized there was a lack of edgy girls’ clothing alternatives for horse riders.
She knew they were passionate about their sport, horses and fashion, but it wasn’t evident in the currently available riding gear. Jillaroo Australia comes to the rescue and now provides clothing that has some uniqueness and style. (The term “Jillaroo is actually Australian slang for “horsy chick”.)
This is functional and comfortable gear that can be worn anywhere; whether with jeans to the movies or a T-shirt with jodhpurs to the arena, the wearer will always look the part.
The line is being distributed throughout North America from Canamera Distributing LLC in Plano, Texas. To view the current line, go to giddyupgirl.com.au.