ACROSS THE INDUSTRY
2010 ALLTECH FEI WORLD EQUESTRIAN GAMES ANNOUNCES THE AMERICAN QUARTER HORSE ASSOCIATION AS THE OFFICIAL REINING BREED SPONSOR
The World Games 2010 Foundation Inc. announced July 23 the American Quarter Horse Association as the Official Reining Breed Sponsor. Reining will be one of eight world championships contested at the Games, which will be held at Lexington’s Kentucky Horse Park Sept. 25-Oct. 10, 2010.
As the Official Reining Breed Sponsor, AQHA will assist with the promotion and coverage of Reining during the 2010 Games, and will be featured in the Equine Village. In addition Reining will be prominently featured during NBC’s 90-minute broadcast of the Games’ opening weekend.
“As the world’s largest single-breed equine organization, we are excited to have the AQHA become a sponsor of the 2010 Games,” said Terry Johnson, vice president of sales and marketing for the Foundation. “This sponsorship will allow us to expose the sport of reining to a mass audience in the United States, and beyond, like never before.”
As the 2010 Alltech FEI World Equestrian Games come to Kentucky, the sport of Reining is sure to enjoy a sort of “homecoming” in the United States as the only Western discipline recognized by the FEI. Plans are under way to feature reining in new and exciting ways in 2010, including a newly approved schedule format allowing for more public sessions of the discipline.
“AQHA is so proud to sponsor this prestigious event, and we are excited it is being held for the first time in the United States,” said AQHA President Jim Helzer. “Although AQHA is an international organization with members and horses around the world, the majority of our membership and horses reside here in the USA. Having the World Equestrian Games in Kentucky gives our members a great opportunity to participate and see this event firsthand.
“I also want to recognize our partners at the Reining Horse Sports Foundation who teamed with us on the expanded television coverage. Now more people across the globe will be seeing the discipline of Reining and the horse that does it best.”