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07/24/09

WORLD GETS TASTE OF KENTUCKY AT ALLTECH FEI EUROPEAN CHAMPIONSHIPS 

In August, Kentucky will be showcased to as many as 60,000 spectators at the Alltech FEI European Championships. An Alltech Kentucky Village will entreat its visitors to journey through the Bluegrass in 2010 by providing them with a literal taste of Kentucky as they enjoy the culinary delights, sights, and sounds of the Commonwealth. The experience will be further enhanced by a sneak preview of the excitement as a special Alltech World Equestrian Games Gala Night on Aug. 28 features bluegrass music and demonstrations of the eight FEI disciplines that will compete at the Alltech FEI Games.

Held on the grounds of Windsor Castle in the United Kingdom from Aug. 25 -30, the Alltech FEI European Championships are among the most prestigious equestrian events in the world and will ignite the flame for the Alltech FEI World Equestrian Games 2010 as one of the last major preliminary championships.

Just outside the main arena, a short walk through English gardens will give way to an authentic Bluegrass experience. Kentucky’s signature white plank fencing and hay bales will set the scene for the Alltech Kentucky Village, housed immediately outside of Windsor Castle on a half-football field of space.

In an 11-by-25-meter tented space, guests will experience Kentucky culinary delights from hot browns to burgoo and mint julep as they are enchanted by the sounds of Kentucky by Dr. Everett McCorvey, director of University of Kentucky Opera Theater, and his ensemble.

There will be a section devoted to Kentucky travel and tourism with interactive displays of Kentucky’s caves, lakes, parks, and Corvettes as well as a stable for photo opportunities. In an Alltech FEI World Equestrian Games section, guests can learn more about the event, ticketing and travel arrangements, along with information on Rood and Riddle Equine Hospital, the Official Equine Hospital and Veterinary Partner of the Alltech FEI World Equestrian Games.

Guests will enjoy Dippin’ Dots before hitting the Bourbon Trail, where Maker’s Mark will offer two signature cocktails, tastings and informative sessions on how bourbon is made in Kentucky. On a planked patio overlooking an arena featuring daily demonstrations of the Alltech FEI Games’ disciplines, spectators can relax amid authentic bourbon barrelling and savor Alltech’s Kentucky Bourbon Barrel Ale, the Official Beer of the Alltech FEI World Equestrian Games.

“The World Equestrian Games have never before been held outside of Europe so we are delighted to have such a unique opportunity to showcase all that awaits visitors in the Commonwealth of Kentucky,” said Kelly Welker, executive director of Alltech’s Games Administration Management Equestrian Systems department. “Set against the backdrop of historic Windsor Castle, we aspire to make the Alltech Kentucky Village a destination for the spectators of the Alltech FEI European Championships. With a taste of Kentucky here, we have no doubt that they will be making plans to enjoy their next authentic hot brown and mint julep in the Bluegrass.”

alltech.com