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To have submissions considered for publication, please send your press release or other materials to the contacts below. Please include product descriptions, high-resolution images, name and contact information to: Western & English Today, David Renfrow, Associate Editor, drenfrow@wetoday.com, 6688 N. Central Expressway, Suite 650, Dallas, TX 75206, FAX: (214) 750-8222

ACROSS THE INDUSTRY 

06/02/09

ARIAT DEBUTS EXCITING WESTERN FASHION FOOTWEAR COLLECTION

 Ariat International Inc. announced June 30 the arrival of the new Western fashion collection to its performance footwear line for fall. Using the same eye for detail that helped establish Ariat as one of the fastest-growing Western brands, product managers have focused on specific style elements to create a fresh take on the traditional favorites.

 “Our new Western fashion boots are all about the small details – nothing has been overlooked,” said Shane Johnston, Western product manager for Ariat. “Not only are you getting the premium quality and performance benefits that Ariat is known for, but from top to bottom we’ve added special touches to take these boots a step beyond.”

 Among the new women’s Western fashion styles for fall are: 

Adelaide: Ultra-feminine boot with brush off leathers complemented by intricate wing tip, collar and pull tab designs

Dosido: Classic retro-inspired boot with Western-themed cutouts on shaft and wingtip and collar inlays

Heritage Western Bucklace: Bold boot with bucklace stitch detail on shaft, wingtip and heel overlay

Heritage Western X-Toe: Classic cowgirl meets high fashion with the debut of the new X-toe profile, complemented by vintage goat leathers

Shada: Spunky little boot with intricate inlay shaft design

 “Fashion is all about expressing your individuality,” said Johnston. “And with this new collection, we hope to give women versatile, yet unique, styles that they will be proud to wear both in the arena and out on the town.”

(800) 899-8141; ariat.com