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To have submissions considered for publication, please send your press release or other materials to the contacts below. Please include product descriptions, high-resolution images, name and contact information to: Western & English Today, David Renfrow, Associate Editor, drenfrow@wetoday.com, 6688 N. Central Expressway, Suite 650, Dallas, TX 75206, FAX: (214) 750-8222

ACROSS THE INDUSTRY 

06/05/09

NEW ARIAT RODEOBABY IS A CROWD-PLEASER

Ariat International Inc. is announced June 4 the arrival of the newest women’s performance boot in its beloved Fatbaby Collection, the Rodeobaby.

“We’ve retained the personality of the original Fatbaby in the new Rodeobaby, but we’re making performance our primary focus going forward,” said Shane Johnston, Western product manager for Ariat. “Not only does the Rodeobaby give women a sleek and feminine look for in the arena, but it also features the exciting new Evolution sole and other added benefits.”

The new Rodeobaby will be available in two toe profiles, a wide square toe and the traditional Fatbaby toe. A comfortable – and colorful – suede shaft and bright stitch patterns complement rich premium full-grain leather uppers. Additionally, the Rodeobaby features:  

Trend-right styling, sleek profile and square toe options to please even the most discerning Western fashion mavens

ATS Technology, an Ariat exclusive that offers superior stability and comfort

Evolution sole made of a unique rubber compound that has the look and feel of leather but the durability and flexibility of rubber

Duratread heeltap to provide maximum wear resistance

“We continue to expand and develop the Fatbaby line to offer consumers a nice balance of performance and fashion,” said Johnston. “Now riders have another great option for expressing their individual sense of style in the competitive arena.”

(800) 899-8141; ariat.com