ACROSS THE INDUSTRY
THIN IS IN FOR SPRING WITH ARIAT’S DURACREPE
The spring collection from Ariat offers the best of both worlds footwear that is tough, but lightweight and flexible. The DuraCrepe styles feature the new DuraCrepe outsole, which is 30 percent thinner than traditional crepe soles, yet has Ariat-exclusive wear-resistant Duratread plugs in the forefoot and heel. DuraCrepe provides the comfort of traditional crepe-soled boots and a thin, yet durable sole for maximum performance. It’s available for men in the Slider DuraCrepe with a manufacturer’s suggested retail price of $189.95 ($199.95 for a taller shaft), and the Heritage DuraCrepe, with an MSRP of $189.95. For women, it’s available in the Heritage DuraCrepe with an MSRP of $189.95.
(800) 899-8141; ariat.com