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ACROSS THE INDUSTRY 

04/03/09

THIN IS IN FOR SPRING WITH ARIAT’S DURACREPE

The spring collection from Ariat offers the best of both worlds – footwear that is tough, but lightweight and flexible. The DuraCrepe styles feature the new DuraCrepe outsole, which is 30 percent thinner than traditional crepe soles, yet has Ariat-exclusive wear-resistant Duratread plugs in the forefoot and heel. DuraCrepe provides the comfort of traditional crepe-soled boots and a thin, yet durable sole for maximum performance. It’s available for men in the Slider DuraCrepe with a manufacturer’s suggested retail price of $189.95 ($199.95 for a taller shaft), and the Heritage DuraCrepe, with an MSRP of $189.95. For women, it’s available in the Heritage DuraCrepe with an MSRP of $189.95.

(800) 899-8141; ariat.com