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To have submissions considered for publication, please send your press release or other materials to the contacts below. Please include product descriptions, high-resolution images, name and contact information to: Western & English Today, David Renfrow, Associate Editor, drenfrow@wetoday.com, 6688 N. Central Expressway, Suite 650, Dallas, TX 75206, FAX: (214) 750-8222

ACROSS THE INDUSTRY 

03/20/09

FOR THE COST-CONSCIOUS, ECO-MINDED RIDER: ECOGREEN BREECHES BY TUFF RIDER

JPC is has introduced its new EcoGreen breeches, made from sustainable, organically grown bamboo. The EcoGreen breeches are available in a Lowrise Knee Patch, Full Seat, Full Seat Plaid and Tights. Knee patch and Full Seat models feature the great fit TuffRider is known for and the new EcoGreen bamboo fabric with TechnoWeave, an innovation which incorporates Lycra to give a great looking, earth-friendly garment that stretches as with movement. Another level of comfort has been added to the full-seat models as well. They are made with a SILX full seat, which is a flexible imitation leather that gives an upscale look with greater comfort. And unlike other tights, the EcoGreen tights feature a false fly, belt loops and Ultra-Grip knee patches for a more polished look.

EcoGreen breeches by TuffRider are the ultimate in green apparel because:

EcoGreen breeches will help save money. Even if these breeches grow on trees, money doesn’t. That’s why affordably priced Ecogreen breeches help save money and help save the planet.
EcoGreen breeches will keep riders comfortable, fresh and looking polished.
Fabric made from bamboo looks good because it’s naturally wrinkle-resistant. Bamboo fabric is also naturally antimicrobial, so it’s odor-resistant even when riders are working their hardest. And when they are working their hardest, they’ll like that the bamboo fabric is much better at wicking moisture than synthetics and cotton; they’ll stay drier and more comfortable.
EcoGreen breeches work because they rely on an efficient, safe and sustainable resource. Bamboo can grow more than a foot each day without need of fertilizers or pesticides. It also consumes nearly 50 percent more carbon dioxide and releases 35 percent more oxygen than a similarly sized grove of trees. Best of all, fabric made from bamboo is 100 percent biodegradable.

The Bamboo Lowrise Knee Patch suggested retail price is $69.95; The Bamboo Full Seat SRP is $99.95; the Bamboo Full Seat Plaid SRP is $99.95; and the Bamboo Tights’ SRP is $39.95.
(570) 708-5723; tuffrider.com/ecogreen