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To have submissions considered for publication, please send your press release or other materials to the contacts below. Please include product descriptions, high-resolution images, name and contact information to: Western & English Today, David Renfrow, Associate Editor, drenfrow@wetoday.com, 6688 N. Central Expressway, Suite 650, Dallas, TX 75206, FAX: (214) 750-8222

ACROSS THE INDUSTRY 

01/30/09

GERSEMI SUMMER COLLECTION DEBUTS

The debut Gersemi collection adds a zesty punch to summer wear, with a collection of jackets, vests, tops, knits, breeches and accessories all beautifully color-coordinated to keep customers looking every inch the (practical) fashion guru.

Buyers can choose from zesty tones of apple and apricot for a colorful injection to any riding wardrobe, and because Gersemi understand riders, their technical garments cover every situation from heavy rain to heat wave.

The Gersemi Celebrity Jacket is breathable, waterproof and windproof. It has taped seams and the fabric has a new, exclusive “oilskin” touch but is soft and a technically advanced version of those old oilskin jackets from decades ago. With flattering feminine curves, metallic embroidery and detailing and plenty of all-important pockets, this is a sensible riding jacket with a designer touch. The Celebrity Jacket is available in apple (shown), navy or lagoon in sizes XS –XL at an MSRP of $214.

+46 46 630 78; gersemi.se