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ACROSS THE INDUSTRY 

01/30/09

“BATTLE OF THE SEXES” RIDERS BATTLE FOR TITLE, BUT ALL WIN ABSORBINE MYOPLAST

 It was a classic showdown between male vs. female in the “Battle of the Sexes” show jumping competition at the FTI Winter Equestrian Festival, but in the end it was the ladies who reigned triumphant. While the ladies rode away with the “Battle of the Sexes” title during the third week of the world-class show, the men didn’t leave empty-handed either.

 Absorbine, at the FTI Winter Equestrian Festival, made sure everyone left a winner by awarding all of the riders who participated in the “Battle of the Sexes” with a case of Absorbine Myoplast. The riders not only received cases of the amino acid supplement, but also became familiar with the look of the black, red and yellow Myoplast jar thanks to the distinctive Absorbine Myoplast jump that was used throughout the evening. The Myoplast jump was also featured as the final jump in the Six Bar, the third phase of the “Battle of the Sexes.”

“The ‘Battle of the Sexes’ was a great event and a tremendous amount of fun,” said Liz Cohen, an Absorbine brand manager who was on hand for the event. “It was great meeting all of the riders that took part in the show, and of course I loved the fact that the ladies won.”

 The team of women, which included Georgina Bloomberg, Hillary Dobbs, Casey Hodges, Candice King, Laura Kraut, Ljubov Kochetova, Christine McCrea, Beezie Madden, Debbie Stephens and Danielle Torano, scored 31 points during the three phases of competition to split the $50,000 purse. The men scored 24 points and collected a $5,000 purse to share. The male riders included Kent Farrington, Charlie Jayne, Darragh Kerins, Eric Lamaze, Jonathan McCrea, Todd Minikus, Ali Nilforushan, Shane Sweetnam and Jimmy Torano.

 The “Battle of the Sexes” event turned out to be a huge crowd pleaser with thousands of fans cheering on the riders as males and females competed in the match race. In the Six Bar, the final phase of the three-phase competition, fans held their breath as the riders soared over the jumps that grew higher with each round.

The field of riders included Olympians, newcomers and accomplished Grand Prix riders, as well as two husband and wife teams: Jimmy and Danielle Torano and Christine and Jonathan McCrea.

 Absorbine Myoplast is a concentrated amino acid muscle supplement formulated to support muscle performance in horses. Often referred to as the “European Secret,” Myoplast was previously available only in Europe through veterinarians. Absorbine introduced Myoplast to the United States as an over-the-counter supplement available at local tack shops and feed stores. For more information on Myoplast, visit their Web site at www.absorbine.com.