ACROSS THE INDUSTRY
ARIAT OPENS THE CHUTES IN 2009 WITH NEW BRONC STOMPER BOOT
Ariat International Inc. announced that the Ariat Bronc Stomper a rough-stock competition boot has arrived and is taking the rodeo world by storm.
Ariat product developers worked closely with 2007 world champion saddle bronc rider Taos Muncy to take a fresh look at performance footwear for rough-stock riders. What emerged is a modern boot specifically engineered for saddle bronc riding with Ariat-exclusive technology, a narrow, square-toe profile and a flat shank area. The Bronc Stomper is appropriate across disciplines, and has been arena-tested by some of the top rough-stock riders in the world to rave reviews.
“These boots are perfect for riding broncs, and they’re the most comfortable boots I’ve ever worn,” said Muncy. “I can wear them all day, and they feel great I can’t wear them out.”
Additional benefits include an “Ankle Armor” gel pad, to protect ankle from hitting the cantle; a reinforced bull hide heel counter to provide maximum spur support; 11-iron Toughstock leather sole for maximum durability and flexibility in a leather outsole; and Ariat’s exclusive ATS Technology.
“We saw a need for a boot that meets the requirements of rough-stock riders yet is up-to-date with the latest technology,” said Ariat Western product manager Shane Johnston. “This is the first high-tech footwear specifically created for them and we’ve thought through every inch in order to deliver a boot that merges Ariat’s cutting-edge benefits with comfort, safety and a punchy style.”
(800) 899-8141; www.ariat.com