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ACROSS THE INDUSTRY 

01/16/09

ARIAT OPENS THE CHUTES IN 2009 WITH NEW BRONC STOMPER BOOT   

 Ariat International Inc. announced that the Ariat Bronc Stomper – a rough-stock competition boot – has arrived and is taking the rodeo world by storm.

 Ariat product developers worked closely with 2007 world champion saddle bronc rider Taos Muncy to take a fresh look at performance footwear for rough-stock riders. What emerged is a modern boot specifically engineered for saddle bronc riding with Ariat-exclusive technology, a narrow, square-toe profile and a flat shank area. The Bronc Stomper is appropriate across disciplines, and has been arena-tested by some of the top rough-stock riders in the world – to rave reviews.

 “These boots are perfect for riding broncs, and they’re the most comfortable boots I’ve ever worn,” said Muncy. “I can wear them all day, and they feel great – I can’t wear them out.”

 Additional benefits include an “Ankle Armor” gel pad, to protect ankle from hitting the cantle; a reinforced bull hide heel counter to provide maximum spur support; 11-iron Toughstock leather sole for maximum durability and flexibility in a leather outsole; and Ariat’s exclusive ATS Technology.

“We saw a need for a boot that meets the requirements of rough-stock riders yet is up-to-date with the latest technology,” said Ariat Western product manager Shane Johnston. “This is the first high-tech footwear specifically created for them – and we’ve thought through every inch in order to deliver a boot that merges Ariat’s cutting-edge benefits with comfort, safety and a punchy style.”

 (800) 899-8141; www.ariat.com