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ACROSS THE INDUSTRY 

01/23/09

AETA INTERNATIONAL TRADE FAIR OFFERS MAJOR PRIZES AND OTHER BUYER INCENTIVES 

The American Equestrian Trade Association is offering gifts and prizes for buyers at the AETA International Trade Fair, Jan. 31 to Feb. 2, 2009, at the Baltimore Convention Center. Whenever a buyer makes a purchase from an AETA member exhibitor, he or she will receive a raffle ticket. The more purchases made, the more chances to win. AETA Retailer members will receive double raffle tickets by presenting their tickets at the AETA stand before they toss their chances to win into the drum. AETA retailer members (Jan. 1, 2009) also will receive AETA Bucks, discount vouchers (3 x $100) for purchases from AETA member exhibitors. Members can pick up their AETA Bucks at the AETA stand before making purchases.

The Grand Prize drawing is Monday at 1 p.m. on the Trade Fair floor (you do not have to be present to win). The prize is the E-Z-GO four-seat electric cart, perfect for driving around your property, at a horse show, on the golf course or as a reward for your very best customer. Designed with a rear seat that converts to a spacious cargo deck, plenty of payload capacity, ground clearance and power, it’s the ideal work and recreation vehicle. The retail value is $7,140, and AETA will ship to the winner at no charge.

The Sunday drawing is at the Market Party, at the Marriott Camden Yards, at 7 p.m. (must be present to win): The BodyOrbit RideTutor is a professional-grade trainer for horseback riding. It simulates a real horse’s natural gaits, trot, walk, canter and gallop. It provides a realistic ride for novice riders and those who want to develop riding skills, confidence and stamina; an effective workout for those who want to keep fit, tone their body shape and train their core muscles; or it can be used as an excellent alternative for therapeutic horseback riding. Use it to get in shape or as a draw for customers to visit your store. The retail value is $2,500, and AETA will ship to the winner at no charge.

The Saturday drawing is at the AETA Bi-Annual Meeting on the Trade Show floor at 6:30 p.m. (must be present to win): The Insignia 26-inch 720P widescreen flat-panel LCD HDTV/DVD combo features sharp 800:1 contrast and high 400 cd/m² brightness for crisp visuals, and 1366 x 768-pixel resolution for breathtaking image clarity. The built-in DVD player allows you to watch your favorite DVD movies without the need to connect a separate DVD player. It has a built-in HDTV tuner; Add HD-capable antenna to receive over-the-air high-definition broadcasts, where available. Optional set-top box is required for high-definition cable or satellite programming. The retail value is $450, and AETA will ship to the winner at no charge.

Buyers who arrive early and check in at the AETA stand at the entrance to the Trade Fair floor will receive special gifts plus the chance to win major prizes. The first 100 buyers to arrive on Saturday and the first 50 buyers to arrive on Sunday and on Monday will receive AETA tote bags full of goodies contributed by Trade Fair exhibitors and raffle tickets for major prize giveaways. To sweeten the pot, every 10th bag will have a voucher for an extra-special, larger prize such as a pair of riding boots, a dozen halters, a half dozen riding shirts, ten saddle pads, a half dozen helmets, a leather handbag, six pairs of riding gloves – and more.

Buyers who cast a ballot for Miss AETA, the most eye-catching mannequin, and for the best stands in the show, will be entered to win complementary accommodations at the host hotel for two nights at the August 2009 AETA International Trade Fair.

You can’t win if you don’t attend. Register today here.

(800) 945-1208; www.hopperexpos.com