READ
SUBSCRIBE
ADVERTISE
CONTACT
NEWS
THE SOURCE
HOME

Home | Subscribe | Advertise | News | Contact Us | The Source

Copyright © 2008 USFR Media

To have submissions considered for publication, please send your press release or other materials to the contacts below. Please include product descriptions, high-resolution images, name and contact information to: Western & English Today, David Renfrow, Associate Editor, drenfrow@wetoday.com, 6688 N. Central Expressway, Suite 650, Dallas, TX 75206, FAX: (214) 750-8222

ACROSS THE INDUSTRY 

01/16/09

AETA ANNOUNCES NEW INTERNATIONAL TRADE FAIR VENUE, SCHEDULE

At the request of many exhibitors and buyers, the American Equestrian Trade Association and Hopper Expositions have been exploring various venues that could accommodate the AETA International Trade Fair into the foreseeable future. AETA says it has taken their concerns very seriously and has spent countless weeks investigating the various options available.

Members’ concerns included accessibility — proximity to a major airport, ease of access via automobile (especially from the northeast); location in proximity to northeast and middle-Atlantic states; availability of better dates in August, later in the month; stability in pricing for exhibitors; capacity to grow in size without relocating; a non-union facility; reasonable and plentiful parking; reasonable hotel rates; and on-site food selection and quality.

AETA feels it has at last hit a home run. The Greater Philadelphia Expo Center in Oaks, Pa. (www.phillyexpocenter.com) is a newly remodeled exposition facility with more than $12,000,000 in renovations that held its first event the first weekend in January 2009. The Expo Center is eager to host AETA’s bi-annual shows, understands all the above concerns and is willing to work with AETA. Most importantly, AETA feels certain that it can better manage the cost to exhibitors and buyers alike by making this move.

As much as Baltimore is a fabulous city to visit, various challenges have made AETA’s long-term goals unattainable. This new facility offers so many advantages to exhibitors and buyers alike, and AETA has been able to book its preferred show dates through 2015.

Advantages provided by this move include room for expansion for as many as 1,000 booths  (at the moment, AETA’s Trade Fair has more than 500 reserved booths); a non-union facility that will accommodate easier move-in, move-out and booth construction for exhibitors; a potpourri of moderately priced hotels and restaurants that will lower expenses for all; 5,000 free parking spaces on site (the parking areas adjoin the convention center and are completely paved and well-lit); numerous meeting rooms will be available for sales meetings, educational seminars, parties and vendor presentations; the ever-important one, food — more variety, more price points, and the opportunity for exhibitors to offer foods for clients and staff in their booths; accessibility —  the area is served by many major airports, public transport, and of concern to all, an easy drive for northeastern, middle-Atlantic and southern buyers; and dates (there have been many requests for later August dates).

Almost everyone is familiar with the Valley Forge/King of Prussia area and all the amenities it offers. The Oaks Convention Center is two exits down from the facility of years past, but offers every modern amenity that the future will require of a first class, exciting and innovative trade fair. Please share with AETA any of your thoughts. This show belongs to all, and AETA wants it to be the most successful event this industry has ever offered.

RESERVED DATES

2009    Aug. 15-17

2010    Jan. 30–Feb. 1; Aug. 14-16

2011    Jan. 29-31; Aug. 13-15

2012    Jan. 28-30; Aug. 11-13

2013    Jan. 26-28; Aug. 17-19

2014    Jan. 25-27; Aug. 16-18

2015    Jan. 31-Feb. 2; Aug. 15-17