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Copyright © 2008 USFR Media

To have submissions considered for publication, please send your press release or other materials to the contacts below. Please include product descriptions, high-resolution images, name and contact information to: Western & English Today, David Renfrow, Associate Editor, drenfrow@wetoday.com, 6688 N. Central Expressway, Suite 650, Dallas, TX 75206, FAX: (214) 750-8222

ACROSS THE INDUSTRY 

12/5/08

WRANGLER LAUNCHES MOBILE GIVING CAMPAIGN TO MAKE WISHES COME TRUE 

Wrangler, the iconic American denim brand and western wear leader, has partnered with the Make-A-Wish Foundation to launch a new mobile giving campaign to raise donations for children with life-threatening medical conditions. The Wrangler brand will launch the campaign urging fans to “Help Wrangler Make Wishes Come True” at this year’s 50th Anniversary Wrangler National Finals Rodeo held Dec. 4-13 in Las Vegas.

Supporters can make a $5 donation to the Make-A-Wish Foundation by sending the text message “WISH” to 90999 or donate online at www.wranglerwestern.com. The Wrangler NFR – rodeo’s premier event that sells out each year and attracts more than 175,000 people annually – will kick-start the mobile giving campaign, but fans have a full year to text their donations.

Wrangler united the Wrangler NFR community, motivating its partners – including the Professional Rodeo Cowboys Association and The Mirage Hotel and Casino in Las Vegas – to actively support the campaign through marketing and communication outreach efforts. Rodeo enthusiasts who make the annual trek to Las Vegas will encounter the campaign call-to-action from a variety of places around the entertainment capital of the world. Whether they are inside the arena experiencing thrilling competition, relaxing in the comfort of their hotel room or enjoying the action-packed Las Vegas Strip, fans can directly help grant the wishes of children with life-threatening medical conditions.

“We are firmly committed to the rodeo industry and the Western community and dedicated to giving back to our western family,” said Phil McAdams, president of Wrangler Specialty Apparel. “With the help of our consumers, rodeo fans and our partners in Las Vegas, we can help children with life-threatening medical conditions by making their wishes come true. Wrangler is honored to be a part of this effort.”

To power its mobile platform, Wrangler and the Make-A-Wish Foundation have partnered with Denver-based Mobile Accord, supported by AT&T, Verizon, Sprint/Nextel, T-Mobile and US Cellular representing the vast majority of U.S. mobile users. The donation is charged to the donor’s regular monthly cell phone bill and is separated from other transactions and identified as a non-taxable donation.

Visit www.wranglerwestern.com for information and to spread the “WISH” message.