07/03/2008
NEW COLLECTION FROM JUSTIN BOOT COMPANY SEARCHES TO FIND GENUINE GYPSY COWGIRLS
Justin Boot Company recently announced the results of a nationwide search to find the next Justin Gypsy Cowgirl to appear in an exclusive photo shoot. In connection with the Justin Gypsy Collection, and with the help of popular video sharing site, YouTube, Justin Boots identified five lucky cowgirls who proved they knew just how to “Keep It Gypsy.”
Designed to attract the young female segment and create brand interaction through user-generated content, the Justin Gypsy Cowgirl Web site increased consumer online traffic and provided a unique avenue for Gypsy fans to put their “soles” to the test. While all entrants expressed elements of individual style, confidence and skill, a panel of judges narrowed the results down to a handful of young women who stood above the rest. Each winner, along with a special guest, received an all-expense paid trip to Fort Worth, Texas, for the Justin Gypsy photo shoot.
Congratulations to all the Justin Gypsy Cowgirl winners:
• Jody S. from Niota, IL
• Audra G. from Stephenville, TX
• Jillian F. from Monroeville, NJ
• Heather M. from Felicity, OH
• Karla T. from Fort Worth, TX
(800) 545-8707; justinboots.com; justingypsy.com
